In April 2015, Dewey’s was undergoing a buildout within the bar to improve the overall patron experience and needed a website & branding that matched the premium, high-end feel of the sports bar. Our team met with the General Manager and presented a few ideas for growing business through alternative – but profitable – avenues such as corporate events and birthday parties.
Based on Dewey’s needs, we recommended re-branding the bar as a “Sports Bar” rather than an “Indoor Golf” venue. Our team set up an aggressive search marketing campaign, and within 3 months, their website is showing a steady 30% increase in relevant web traffic and 400% higher conversion rates for private and corporate events online. In July and August 2015, Dewey’s reached new records in restaurant/bar sales and private event sales. We continue to pursue new cutting-edge web, print, and digital marketing/advertising tactics every month to increase the Sports Bar’s exposure to the local market.