The answer to both is an overwhelming, “YES!” Why? Because one helps drive organic traffic and the other keeps your visitors from leaving the page. You need to invest a fair amount in each element to increase functionality and credibility of your business. It goes beyond a simple website update. You need relevant keywords, content, link architecture, and a high conversion layout design in order to gain and maintain the interest of your potential customers.
Online visitors make split-second decisions about a website the moment the page starts loading. If the page takes longer than three seconds to fully load, most visitors will quickly exit the page. This is where professional web design matters. Without it, your business could be losing dozens of potential customers per day. Great design increases the functionality of your site guiding visitors exactly where they need to go when they need to get there. Great web design can be simple and elegant giving your business instant credibility. Poor web design is often confused with bad business practices. Visitors mistake bad web design for a lack of motivation on the part of the company to provide for its customers. Don’t be that company.
Many of your potential customers will be searching for your business on the go. Without a website optimized for mobile use, your website could be looked over by customers who are already in the car trying to find you. Professional web designers and developers can expertly build your site to be aesthetically pleasing and functional on any mobile device. No matter what device your customer is using, all of your company information and services will be easy to find and your website will be simple to navigate with expert mobile optimization techniques.
Of course, all of this will be pointless without professionally written content. You can think of web design as the car and content as the key. You don’t need a key without a car, but you can’t start the car without a key. Relevant content helps your website stand out above the competition. The more pertinent the information, the more visitors your site will attract. Not only that, but search engines need keyword-heavy content to find your site. If you own a pizza store and you aren’t writing about pizza or related topics, your site will be overlooked by the top search sites.
Don’t let your business website get overlooked. Invest in professional web design and expertly researched content. Your potential customers will see the pride you take in your business and know what level of service they will receive if they choose you over the competition.
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Ready to revamp your web design or kick off your next internet marketing project? Contact us to get a ballpark quote for your new web site or digital campaign. Our Orlando Web Design firm can coordinate over the phone or if you’re located into the Orlando metro area, we’re happy to stop by your place of business!